It’s no question that your website is the key to reaching thousands of potential clients online every day. Whether you use social media to draw in visitors or you conduct marketing in other ways, your website is ultimately the main way customers will judge your services.
In the world of web design, first impressions are everything. People visit plenty of websites every day and have no time to explore your website for the sake of it unless something catches their eye. It’s vital that you capture attention right away.
A creative agency like Web design Melbourne from GMG can happily help you out with first impressions. A/B testing (often conducted with WordPress plugins) is one helpful way to determine the precise design that works well for converting visitors into customers. Instead of the designers taking a guess at what looks great, they can scientifically measure the effectiveness of multiple page layouts and design choices, so you can enjoy the most bang for your buck. When it comes to your landing page, there’s no need to cross your fingers and hope for the best. Instead, Web Design Melbourne will create a design that looks great and bolsters your business at the same time.
One of the most overlooked aspects of web design is the use of whitespace. This is a concept familiar to many fine art students and graphic designers, but not so much to the general public. Essentially, whitespace is the negative space, or the blank area of the page, without any content. While it may seem counter-intuitive, Web Design Melbourne uses whitespace often to create a professional, sophisticated page. Instead of cramming your website with excessive content and pop-ups, whitespace helps Web Design Melbourne keep your visitors impressed.
Unfortunately, people who browse the web are picky. No one has the patience to wait more than a couple of seconds for a website to load. If a page is slow, it’s easier to click away than to patiently hope the content is worthwhile. In the fast-paced world of the internet, Web Design Melbourne keeps your content loading quickly for the sake of your customers.
You may already know this design tip intuitively without having to think about it. Essentially, visual content is much more engaging than plain text. From stock images to infographics, your visitors are sure to be pleased with extra visual content. An effective website makes use of stunning imagery that enhances the experience, rather than overwhelming the visitor. Each visitor is a new opportunity, and your image-focused website design will only serve to boost your business to the next level.
Overall, it’s clear that Web Design Melbourne has plenty of effective strategies for turning your website into a customer-creating machine. With these tips in mind, there’s no question that you’ll have both a better understanding of what makes a successful website and the fortitude to completely overhaul your website as well.